UCLA Health OOH billboards were a series of award winning outdoor ads that were placed in the surrounding communities of West Los Angeles and Santa Monica, to introduce the newly revamped UCLA Health campaign and tagline… “it begins with U.” Each ad uses visual props to drive the message home — the “yoga” ad targeting the fitness focused demographic, and the baby mobile was site specific at the UCLA Mattel Children’s Hospital in Santa Monica.

Work created for Sargent & Berman