Art directed and developed the brand identity for the USC Alumni Association (USCAA) annual Women’s Conference 2023. The new identity was meant to evoke a more modern look that would appeal to all demographics as well include those who identified as women. They did not want the graphic to have any semblance to a woman’s face, or stereotypes of what a woman is, ie, hairstyles, eyelashes, etc., as had been previously done. Awarded 2024 CASE Best of District VII for Branding.

Work created for USC Advancement