LMU Viewbook 2018

Studio de Castro was asked to re-design the admissions viewbook for LMU in 2018. Not having been designed in nearly 4 years, the Dean of Admissions wanted a design that was more sophisticated and would stand apart from previous years. We recommended they restructure the order of how they were telling the LMU story and increase their page count and format size to give the potential student/reader, a more inviting experience. 

The solution was a size that resembled a coffee table book, larger images and bolder headlines. Rather than cramming all the departments onto one page, we gave them each their own beauty spread. And to further convey the notion of “book,” we embossed LMU on the cover giving it that special touch, giving the reader a sense that the viewbook was worth a gander.