Seasoned Accelerator

Client:
SEE-LA

Challenge:
To develop a brand and name for a new program that supported micro and small food business with low to moderate income in the underserved communities of LA.

Deliverables:
Brand Development, Naming, Identity, Merch, Print, Social, Web

The name SEASONED ACCELERATOR was inspired by the concept of alchemy, serving as a metaphor for the transformation each participant undergoes to become a seasoned entrepreneur as well the way food is transformed when cooked with spices. To further emphasize the connection to cooking, alchemical symbols for salt and fire were used to replace the letters "A" and "O" in the word accelerator, symbolizing key elements of the culinary process.